Brand / Client
Iconica
Quest diagnostics
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01
Role
Creative Director
Campaign Strategist
Crew
5 Crew Members
Creative Director & Videographer/Edior
Quest Tackle Your Testing
Role: Creative Director & Team Lead
Talent: Warrick Dunn, Hall of Fame NFL player
Budget: $10,000
Team: 5-person production team
Focus: Healthcare campaign, celebrity talent, commercial spot, message strategy, adaptive production
Led a 5-person team for a Quest Diagnostics commercial spot featuring Hall of Fame football player Warrick Dunn, created to promote the importance of getting tested.
The campaign concept was built around the theme “Tackle Your Testing,” using football language to make preventive health action feel direct, memorable, and approachable. I shaped the creative direction around the idea of turning testing into something active: not something to avoid, but something to take on.
The visual approach included a logo-driven animation concept where featured letters would “tackle” into each other, connecting the campaign message to the football theme while keeping the Quest brand present and recognizable.
The original production plan centered on shooting at a football field. On location, a nearby freeway created major audio and production issues. To protect the limited time with Warrick Dunn and avoid losing the shoot, I made the on-the-spot decision to shift the approach to a green screen setup with a football-inspired background.
That pivot allowed the team to preserve the concept, control the environment, and complete the spot without wasting talent time, budget, or production momentum.
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