HotCards – Eyeroc

Social Campaign

Hotcards Campaign

Crispy Cards Cleveland Campaign

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Role: Creative Director & Photographer
Partners: Eyeroc & Hotcards
Budget: $200 talent budget
Market: Cleveland, Ohio
Focus: Brand campaign, product marketing, service marketing, influencer-style social content

Guided the Crispy Cards campaign for Hotcards, creating a social-first brand rollout built around Cleveland culture, bold product energy, and street-level visibility.

I led the photography direction, location flow, and visual tone of the campaign. Talent was booked by the Hotcards manager, while I directed the shoot across iconic Cleveland locations, including the Cleveland sign, the bridge, and the throne installation outside one of the city’s popular buildings.

Jason Spicer

Creative Director

216-802-8500

StrategyCreative Strategy — Turned a fan slogan into a full campaign platform.

Concept Development — Built around the company’s “hot” branding for their printing

Audience Understanding — Their target audience is a unique mix of local talent and conceptual promotion

Brand / Client

Hotcards

ExecutionBrand Alignment — Cavaliers wine and gold, Ohio shape language, local fan messaging.

Campaign Execution — Collaborating with local talent with engagement and following

Quality Control — Kept the campaign visually consistent with the brands “Hot” Branding

RoleCreative Director · Photographer

LeadershipTeam Leadership — Directed design approval, apparel concepting, communication, partner coordination.

Cross-Functional — Worked across social media channels and company’s website

On the Bridge

Social Campaigns and Giveaways

I also designed the burning glove concept, giving the campaign a stronger visual hook connected to the “crispy” brand language. The direction turned print-service marketing into a more visual, personality-driven campaign.

Although there is considerably more to mention
let’s talk.

Crispy Cards Cleveland Campaign

Social Campaigns and Giveaways

P: 216-802-8500 E: Jspicermmg@gmail.com