Brand / Client
LYTE
01
01
Role
Creative Director
Photographer
Crew
8 Crew Members
Social Campaign
Photographer & Creative Direction Support
LYTE Brand development
Role: Photographer & Creative Direction Support
Budget: $2,000
Team: 3 models – 4 person creative team
Focus: Beverage branding, lifestyle photography, product marketing, fitness/lifestyle positioning, visual identity direction
Created a vibrant lifestyle campaign for Lyte, an energy drink brand positioned around flavor, energy, fitness, and beach-ready confidence.
The campaign worked with a lean $2,000 budget, covering camera equipment rental and three booked models. I served as the photographer and helped determine the final logo direction, shaping the brand’s visual presentation across product and lifestyle imagery
The creative direction focused on vibrancy, fruit-forward color, and active lifestyle energy. The goal was to make the product feel refreshing, flavorful, and visually alive..
Model direction centered on a specific lifestyle image: people who looked like they had just left the gym and were ready for the beach. This helped position Lyte between fitness culture and warm-weather lifestyle appeal.
Working with a four-person creative team, I helped guide the campaign’s visual tone, product presentation, model energy, and brand polish. The project successfully created a sharper identity for the product and gave the brand a more marketable, lifestyle-driven image.
Although there is considerably more to mention
let’s talk.
let’s talk.
