Brand / Client
Eyeroc Media
Skunk Skin
01
01
Strategy
Creative Strategy — Turned a fan slogan into a full campaign platform.
Concept Development – Portray Odorless socks through the screen.
Audience Understanding – Recognized the product’s contradictory argument. Socks that supposedly smell.
Role
Creative Director
Co-Writer
Campaign Strategist
Execution
Brand Alignment — Cavaliers wine and gold, Ohio shape language, local fan messaging.
Campaign Execution – Primarily focused on Social Media long form youtube and previewed in theaters.
Quality Control – Kept continuity of the product throughout the commercial and compaign
Crew
5 Crew Members
Leadership
Team Leadership — Directed design approval, apparel concepting, communication, partner coordination.
Cross-Functional – This worked across all social media platforms and collaborative features to boost visibility.
Budget Management – Actors, crew, production, location and editing, was successfully acquired within budget limits
Odorless Socks
Skunk Skin Commercial Project
Role: Director & Video Editor
Budget: $2,500
Market: Tampa, Florida
Team: 5 actors • 1 scriptwriter • 4-person crew
Focus: Product commercial, narrative concept, director’s treatment, scripted comedy, cinematic brand storytelling
Directed and edited a cinematic product commercial for Skunk Skin, an odorless sock brand built around a difficult visual challenge: selling a product benefit the audience cannot physically see.
On set, I directed a cast of five actors and worked with a four-person crew to control performance, pacing, blocking, and comedic timing. In post, I edited the commercial to sharpen the story, land the reveal, and keep the product benefit clear.
Director's Deck
A Director's pitch is necessary
I developed the commercial concept, director’s pitch, storyboard direction, tone, visual approach, and narrative structure before production. The goal was to make “odorless socks” feel clear, funny, and memorable without relying on flat product explanation.
Although there is considerably more to mention
let’s talk.
let’s talk.
P: 216-802-8500 E: Jspicermmg@gmail.com
