Brand / Client
Sure Draw
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01
Project TypeVideo Campaign
Product Marketing
Role
Creative Director
Campaign Strategist
Video Production Lead
Crew
5 Crew Members
2 Actors
1 Voice Over Talent
Social Media Marketing Ad
Director and Editor
Sure Draw Campaign
Role: Creative Director & On-Set Director
Budget: $4,000
Focus: Product commercial, evergreen ad, investor-facing commercial, social media advertising, product demonstration
Led the creative direction and on-set direction for Sure Draw, a holster attachment product campaign designed to support both consumer awareness and investor-facing presentation.
Design approach focuses on a “workshop” aesthetic
The campaign included two commercial tracks. There was an evergreen product commercial built for social advertising and long-term brand use, and an investor-facing commercial created to communicate the product’s value, market potential, and professional presentation.
With a $4,000 budget, production covered actor booking, camera equipment, and commercial execution. My role was to shape the concept, direct the talent, manage the visual tone, and guide the commercials so the product felt clear, credible, and market-ready. The creative challenge was to present a functional product in a way that felt polished, direct, and commercially useful without overcomplicating the message. The campaign needed to quickly explain what the product was, why it mattered, and how it could be positioned for both customers and business stakeholders.
Although there is considerably more to mention
let’s talk.
let’s talk.
