Brand / Client
Eyeroc Media
Wild Eagle Saloon
Role
Creative Director
Campaign Strategist
Crew
5 Crew Members
We never forget you
have a choice.
This letter expresses our sincere gratitude for the excellent work that your company has done. I would like to note the high professionalism of the entire team, the ability to work with the customer, taking into account all his wishes.
An individual approach, fulfilling the wishes of the client, professional recommendations – all this we found in the company
For the Cleveland Cavaliers Scream Team, I developed and executed a high-energy photography and autograph card design system built around the campaign idea “Get Ready to Scream.” The challenge was to represent a performance team whose identity was rooted in explosive movement, crowd activation, and game-day intensity. Standard posed portraits would not have captured the force of the group, so I created a visual direction based on performers jumping and freezing mid-air with smoke exploding behind them.
I selected the location, developed the visual concept, photographed the performers, and designed the final autograph cards used for fan engagement. The creative strategy was to translate live arena energy into a still-image system that made each performer feel athletic, powerful, and collectible while keeping the team visually unified.
Many things seem impossible until done.
This letter expresses our sincere gratitude for the excellent work that your company has done. I would like to note the high professionalism of the entire team, the ability to work with the customer, taking into account all his wishes.
