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BRAND SYMMETRY UNDER CREATIVITY
Graphic design is ground zero for visual artists in the digital world. That means nearly more than a decade I developed brand concepts, logos, campaign material or simply guided creative direction for a targeted audience. Studied graphic design at Cleveland State and later studied Business admin at ITT. I then evolved into Advance photoshop, retouching, illustration and campaign design, A real designer with their ear to the digital and social pavement is the only one that can create, manipulate and pivot as the world evolves.
Photographer
JASON SPICER
Brand Building
Full brand builds starting with Logo design and ad placement strategy
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Call to ACtion
Google and Social Media
Ad Material
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AN ASSORTMENT OF
— NOTABLE DESIGNS
Poster designs and cover art
Design Approach
I developed a unique approach to designing that starts with tone. The tone of the company guides my understanding of their position in their market. Then their message, which is the foundation of the direction. Being an expert in Photoshop and Adobe Illustrator, this gives me a creative advantage with ad material.
The Briefing
After a careful understanding of the brand’s direction and position, my design strategy maintains attraction, symmetry and consistency across campaigns.
Where is the Ai?
I started with Photoshop 7.0. The use of Ai generative images is the same as the stock photos we once used. Using them to chop them a part and make the full image that we desire. Ai helps batch, format and simulate strategy, but the full art direction? not so much.
A CAREER DEVELOPED
— IN ADJACENT FIELDS
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Videographer
The staple of my career, being a Videographer and video production manager and Commercial Filmmaker with 15+ years of experience in videography, editorial photography, leading brand campaigns, commercials.
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Creative Director
As a Creative Director, my skill leans into conceptualizing, formatting and mapping a brand’s familiarity around its market positioning and build from there.
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Photography
As a Graphic designer, my skills developed their foundation, this was the beginning, the start of it all. This is where I developed my direction and understanding of design theory, delivery and customer attachment.
Contact me
References
Contact my references and see why they recommend me
My professional references are former employers and production partners.
Sam Nein
CEO, Iconica Advertising | 407-247-1609
Eric Braun
VP, Iconica Advertising | 407-421-3246
Steven Fage
Founder , Ghost | 401-474-9733
Anna Rose
Founder, Dreamers Dance Co. | 727-657-0012
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