I am a Creative Director and hands-on production leader with 15+ years of experience building campaigns, branded content, commercial productions, photography systems, and live activations from concept to final delivery. My strength lies in my ability to grow an idea creatively while understanding the practical cost of execution including equipment, casting, locations, crew, lighting, editing, marketing materials, and production timelines.
With experience leading projects across product campaigns, entertainment, lifestyle brands, local business marketing, and cinematic content, I bring a rare mix of visual direction, audience instinct, budget accountability, and production fluency built from years of practical experience. That foundation extends into the full post-production and digital pipeline. I’m proficient in Adobe Premiere, After Effects, Photoshop, and Illustrator, and have hands-on experience designing static Google display ads, producing YouTube and Meta ad campaigns, and tracking performance through KPI analysis to inform creative iteration.
Whether directing a Cavaliers Scream Team photo campaign, producing broadcast commercials for auto and real estate clients, or building a content system for a fitness brand’s subscriber base, my direction is always the same creative clarity, execution discipline, and work that converts. Enjoy!
Evolution of Eyeroc
Branding Eyeroc Media
As Creative Director, Brand Manager, Photographer, and Video Production Manager, I helped grow the company from fashion, swimsuit, and editorial photography into commercial campaigns, celebrity and franchise work, dance team media, dealership marketing, salon and local business content, cinematic commercials, and festival-level narrative projects. I led the creative direction, visual identity, photography, video production, editing, client-facing execution, budget awareness, and team coordination while helping the brand adapt through the rise of Instagram and Meta/Facebook, including growing its Facebook presence to approximately 3.7K followers. The company’s growth proved my ability to build a creative brand, evolve with market demand, manage production from concept to delivery, and turn a small studio into a recognizable media company.
Skunk Skin
Director's Deck
Skunk skin Odorless Socks
Role: Creative Director & Head of Video Production
Budget: $2,500
Market: Tampa, Florida
Team: 5 actors • 1 scriptwriter • 4-person crew
Focus: Product commercial, narrative concept, director’s treatment, scripted comedy, cinematic brand storytelling
Directed and edited a cinematic product commercial for Skunk Skin, an odorless sock brand built around a difficult visual challenge: selling a product benefit the audience cannot physically see.
On set, I directed a cast of five actors and worked with a four-person crew to control performance, pacing, blocking, and comedic timing. In post, I edited the commercial to sharpen the story, land the reveal, and keep the product benefit clear.
Directed and edited a cinematic product commercial for Skunk Skin, an odorless sock brand built around a difficult visual challenge to sell socks without an odor
The Crispy Campaign
Photoshoot
Hotcards Brand Campaign
Directing for Hotcards
Role: Creative Director & Photographer
Partners: Eyeroc & Hotcards
Budget: $200 talent budget
Market: Cleveland, Ohio
Focus: Brand campaign, product marketing, service marketing, influencer-style social content
Guided the Crispy Cards campaign for Hotcards, creating a social-first brand rollout built around Cleveland culture, bold product energy, and street-level visibility.
I led the photography direction, location flow, and visual tone of the campaign. Talent was booked by the Hotcards manager, while I directed the shoot across iconic Cleveland locations, including the Cleveland sign, the bridge, and the throne installation outside one of the city’s popular buildings.
Guided the Crispy Cards campaign for Hotcards, creating a social-first visual rollout built around Cleveland landmarks, bold product energy, and street-level brand visibility. led the photography direction, location flow, and visual tone of the campaign. Talent was booked by the Hotcards manager, while I directed the shoot across iconic Cleveland locations, including the Cleveland sign, the bridge, and the throne installation outside one of the city’s popular buildings.
Cavs Scream Team
3 Seasons with the Cavs Scream Team
Role: Creative Director & Photographer/Editor
Budget: $2,300/Seasons
Market: Cleveland, Ohio
Timeline: 3 Seasons
Focus: Sports entertainment, team branding, dance photography, autograph photocards, seasonal campaign direction
Led the creative direction and photography for the Cleveland Cavaliers Scream Team across three consecutive seasons, developing a distinct visual identity for each year’s photoshoot and autograph photocard campaign.
Across all three seasons, I directed the creative approach, photography style, movement capture, posing, visual tone, and final photocard presentation. The work had to function both as promotional imagery and as autograph-ready fan merchandise, which required balancing personality, team branding, visual clarity, and collectible appeal.
Lyte brand creative
Brand Direction and Photographer
Put the flavor in the branding
Role: Photographer & Creative Direction Support
Budget: $2,000
Team: 3 models – 4 person creative team
Focus: Beverage branding, lifestyle photography, product marketing, fitness/lifestyle positioning, visual identity direction
Created a vibrant lifestyle campaign for Lyte, an energy drink brand positioned around flavor, energy, fitness, and beach-ready confidence.
The campaign worked with a lean $2,000 budget, covering camera equipment rental and three booked models. I served as the photographer and helped determine the final logo direction, shaping the brand’s visual presentation across product and lifestyle imagery
Quest
Working with Quest and Warrick
Led a 5-person team for a Quest Diagnostics commercial spot featuring Hall of Fame football player Warrick Dunn, created to promote the importance of getting tested.
The campaign concept was built around the theme “Tackle Your Testing,” using football language to make preventive health action feel direct, memorable, and approachable. I shaped the creative direction around the idea of turning testing into something active: not something to avoid, but something to take on
City Team Campaign
City Team T-shirts
Creative Director and Campaign Lead
Leveraging the energy
I led the creative direction, campaign structure, visual approval, and execution strategy. The identity used the Cavaliers’ wine and gold palette and Ohio-shaped design language to keep the campaign rooted in local pride and instantly recognizable to the fan base.
Skunk Skin
Creative Director & Videographer
Commercial for Start-ups
Led the creative direction and on-set direction for Sure Draw, a holster attachment product campaign designed to support both consumer awareness and investor-facing presentation.
The campaign included two commercial tracks. There’s an evergreen product commercial built for social advertising and long-term brand use, and an investor-facing commercial created to communicate the product’s value, market potential, and professional presentation.
Creative Director & Videographer
Video Production Work
A collection of commercial, campaign, and branded projects showing my range as a creative director, director, photographer, producer, and editor.
My advantage is executional literacy. I understand the creative idea, and from hands-on experience, I also understand the camera, lighting, location, crew, time, and budget required to bring it to life. That allows me to make sharper decisions, protect the image, control production waste, and direct teams with practical clarity.
This reel shows my ability to lead projects from concept to final delivery while managing real-world constraints such as, limited budgets, talent coordination, location decisions, visual style, production pivots, and post-production execution.
