I am a Creative Director and experienced photographer with 15 plus years of hands on work across editorial media, print, magazine imagery, branded campaigns, and commercial production. My foundation is in photography first, with a strong eye for composition, model direction, mood, and styling that has been shaped through years of real world creative execution. I have developed and led visual work across editorial, lifestyle, product campaigns, sports entertainment, and cinematic content, bringing ideas from concept through final delivery with a clear understanding of both aesthetic impact and production reality.
Enjoy!
Evolution of Eyeroc
Branding Eyeroc Media
As Creative Director, Brand Manager, Photographer, and Video Production Manager, I helped grow the company from fashion, swimsuit, and editorial photography into commercial campaigns, celebrity and franchise work, dance team media, dealership marketing, salon and local business content, cinematic commercials, and festival-level narrative projects. I led the creative direction, visual identity, photography, video production, editing, client-facing execution, budget awareness, and team coordination while helping the brand adapt through the rise of Instagram and Meta/Facebook, including growing its Facebook presence to approximately 3.7K followers. The company’s growth proved my ability to build a creative brand, evolve with market demand, manage production from concept to delivery, and turn a small studio into a recognizable media company.
Cavs Scream Team
3 Seasons with the Cavs Scream Team
Role: Creative Director & Photographer/Editor
Budget: $2,300/Seasons
Market: Cleveland, Ohio
Timeline: 3 Seasons
Focus: Sports entertainment, team branding, dance photography, autograph photocards, seasonal campaign direction
Led the creative direction and photography for the Cleveland Cavaliers Scream Team across three consecutive seasons, developing a distinct visual identity for each year’s photoshoot and autograph photocard campaign.
Across all three seasons, I directed the creative approach, photography style, movement capture, posing, visual tone, and final photocard presentation. The work had to function both as promotional imagery and as autograph-ready fan merchandise, which required balancing personality, team branding, visual clarity, and collectible appeal.
The Crispy Campaign
Photoshoot
Hotcards Brand Campaign
Directing for Hotcards
Role: Creative Director & Photographer
Partners: Eyeroc & Hotcards
Budget: $200 talent budget
Market: Cleveland, Ohio
Focus: Brand campaign, product marketing, service marketing, influencer-style social content
Guided the Crispy Cards campaign for Hotcards, creating a social-first brand rollout built around Cleveland culture, bold product energy, and street-level visibility.
I led the photography direction, location flow, and visual tone of the campaign. Talent was booked by the Hotcards manager, while I directed the shoot across iconic Cleveland locations, including the Cleveland sign, the bridge, and the throne installation outside one of the city’s popular buildings.
Guided the Crispy Cards campaign for Hotcards, creating a social-first visual rollout built around Cleveland landmarks, bold product energy, and street-level brand visibility. led the photography direction, location flow, and visual tone of the campaign. Talent was booked by the Hotcards manager, while I directed the shoot across iconic Cleveland locations, including the Cleveland sign, the bridge, and the throne installation outside one of the city’s popular buildings.
Skunk Skin
Director's Deck
Skunk skin Odorless Socks
Role: Creative Director & Head of Video Production
Budget: $2,500
Market: Tampa, Florida
Team: 5 actors • 1 scriptwriter • 4-person crew
Focus: Product commercial, narrative concept, director’s treatment, scripted comedy, cinematic brand storytelling
Directed and edited a cinematic product commercial for Skunk Skin, an odorless sock brand built around a difficult visual challenge: selling a product benefit the audience cannot physically see.
On set, I directed a cast of five actors and worked with a four-person crew to control performance, pacing, blocking, and comedic timing. In post, I edited the commercial to sharpen the story, land the reveal, and keep the product benefit clear.
Directed and edited a cinematic product commercial for Skunk Skin, an odorless sock brand built around a difficult visual challenge to sell socks without an odor
Creative Director & Videographer
Video Production Work
A collection of commercial, campaign, and branded projects showing my range as a creative director, director, photographer, producer, and editor.
My advantage is executional literacy. I understand the creative idea, and from hands-on experience, I also understand the camera, lighting, location, crew, time, and budget required to bring it to life. That allows me to make sharper decisions, protect the image, control production waste, and direct teams with practical clarity.
This reel shows my ability to lead projects from concept to final delivery while managing real-world constraints such as, limited budgets, talent coordination, location decisions, visual style, production pivots, and post-production execution.
